Sustainability at kūpaa
Our sustainability approach focuses on reducing our environmental impact and increasing our social commitments, with a priority on the issues that matter most to our communities, customers, and colleagues. Ultimately, our goal is to leave a positive impact by giving back more than we take.
Regenerative approach
At the heart of our sustainability approach is a commitment to making a positive impact, rather than simply minimising our negative effects on the planet and humanity. As part of this commitment, kūpaa has partnered with Handprint, a regeneration platform that enables you to play a role in restoring the planet with every purchase. Every time you make a purchase, 1% of the proceeds will be allocated to support ocean cleanup projects in Bintan, Indonesia. By doing so, you not only help decrease the amount of new plastic waste but also contribute to addressing the existing plastic pollution crisis, effectively doubling your impact.
About Seven Clean Seas
The project aims to protect and restore the ocean by developing an efficient plastic collection and sorting infrastructure in Bintan island to recover mixed plastics via community and business level collection.
Seven Clean Seas has the mission to recover over 10,000,000 kg of plastic pollution by 2025 from the top seven worst plastic polluted countries in the world.
The project aims to protect and restore the ocean by developing an efficient plastic collection and sorting infrastructure in Bintan island to recover mixed plastics via community and business level collection.
Seven Clean Seas has the mission to recover over 10,000,000 kg of plastic pollution by 2025 from the top seven worst plastic polluted countries in the world.
Packaging philosophy
Our approach to packaging is not just about aesthetics, it's about our commitment to the environment. We believe that packaging should be functional, minimalistic in design, and have the least possible impact on the environment. Therefore, we have eliminated all plastic from our packaging and have opted for cardboard or paper-based materials that can be reused or recycled. For instance, we use a non-toxic, water-activated paper tape, which is recyclable, biodegradable, and compostable.
Green Nation Pledge
Repurpose over disposal
We promote the repurposing of outdated materials and faulty products to give them a new life. Examples of repurposed products are silicone oil for textiles or cups made from silica chips.
Green Nation Pledge
As a Singapore-based company, we have committed ourselves to support the nation's Green Plan by taking actions to create a green, liveable, and climate-resilient Singapore.